Loie Maxwell has lead the creative vision and strategic marketing for some of the most influential and beloved brands including; Starbucks, Target, CVS/pharmacy, Amazon, Old Navy and Cartoon Network.

During her career, Ms. Maxwell has held several global creative leadership positions in retail brand marketing, consumer products, packaging, product design and advertising. Her ability to develop and extend brands across multiple categories and media platforms has contributed to positive growth and strengthened brand equity for the companies and clients she has served. One of her greatest retail accomplishments was leading brand creative for the first ever Barbie flagship store in Shanghai, China. This experience contributed to her future success in extending brands like Starbucks, throughout Asia and India. 

Ms. Maxwell is also a proven innovator. While at Target, she was the creative marketing  lead on the launch of “GO International,” a series of collaborations with world renown fashion designers that blazed the path of designer partnerships in the retail industry. 

Moreover, her reputation for innovation was what brought her to CVS/pharmacy where she served as Chief Creative Director. She led the brand development of the Beauty360 stores, one of the first mass drugstore adjacent beauty boutiques in the US. Moreover, she developed a store experience brand continuity program that was implemented in over 7,000 stores. Designed to be modern yet timeless, this program is still in use today nationwide.

Recruited by Starbucks to be Global Vice President of Creative, her core responsibilities were to extend the Starbucks brand experience into the mass and grocery channel through their consumer products and through store expansion in Asia. While at Starbucks, Ms. Maxwell also oversaw digital creative and content strategy. Starbucks’ challenge was telling a myriad of brand stories to a varying audience of store partners, industry influencers, customers and shareholders. Her strategies prioritized and organized key messages and proposed visual continuity in production that would build a consistent and clear message while serving many constituents.

In 2013, she formed her brand strategy and creative consulting firm Art+Science Partners and with her writing partner, Allen Bonde, had her article, How to Build Brand Love Through Designed Serendipity, published on Forbes.com. 

Ms. Maxwell is currently consulting for the tech, food, fashion, spirits and wine industries and holds consulting contracts as well as board positions with several brands and start-ups including gatheredtable.com, Social Imprints, The Gap, Old Navy, NBC Universal and 20th Century Fox.