P R O D U C T + P A C K A G I N G
FOOD & WINE
I have been a part of several start-ups and entrepreneurial pursuits over the past eight years. I have worked closely with founder-CEOs who need experienced guidance on how to build equity in their brands. Depending on the trajectory of the business, my services were utilized to craft brand strategy to support expansion and growth to trade dress and packaging.
CARTOON NETWORK Power Puff Girls
During my tenure at Cartoon Network, I was responsible for the Power Puff Girl franchise brand. My core deliverable was bi-annual styleguides and products designs for global licensees. Working with a team of designers, writers, animators and agency partners, I orchestrated these deliveries on time and on budget.
CARTOON NETWORK Adult Swim / Rick & Morty
Similar to my responsibilities for Power Puff Girls, I did brand guidelines and product development for Adult Swim. Although the volume was much less and the fanbase edgier and older, I was able to work closely with the animators and production team to create some popular collectibles and limited edition items.
