F A S H I O N
TONY KIM STUDIOS Creative Direction
Creative director to fashion photographer TONY KIM on numerous editorial fashion shoots for international publications and advertising clients. Produced and managed team of stylist, hair and make-up, set designers and prop stylist.
OLD NAVY Pixie Pant Launch
Considered one of the most successful product launches for women’s apparel, the Pixie Pant launch needed to feel like a Spring/Summer must-have. Partnering with the CMO and creative teams, I directed the casting, styling, photography by renown fashion photographer Peggy Sirota and all post production and ad design.
20th CENTURY FOX Simpsons Fashion Issue
The Consumer Products Division at Fox publishes a Simpsons Fashion Issue to the trade every year to highlight the new licensees and products selling into retailers the coming year. I had free reign to write, art direct and design the entire book. The only requirement was to be sure to maintain a voice that was on brand and to be on trend with their youth target market.
